Don't Sign That Brand Deal: Until You Understand The Fine Print!
If you are tired of struggling to understand brand deals and leaving money on the table, it's time for a change. I can help.
Negotiating like a pro takes confidence. This book will help you discover how to win at negotiating and get paid what you deserve – leaving you feeling unstoppable and in control of your brand and legal know-how!
LET ME GUESS...
You see other creators in your niche earning 5-figure brand deals but you don't know how to reach the right person to pitch to, and even if you get a response, you agree to more deliverables than you should have. You are afraid that if you ask for more money or a shorter exclusivity clause, you will lose the deal.
And you're probably frustrated with "free product" offers in exchange for posts but you need help getting from free to paid:
- Reply to free product offers to turn them into long-term paid collaborations
- Get on the phone or a Zoom call to pitch your creative concepts in person
- Create an impressive Media Kit and UGC Portfolio to showcase your value as a creator
- Negotiate 3 to 5 long-term brand partnerships to save time and make more money
WHEN YOU'VE WORKED HARD TO BUILD YOUR BRAND AND YOU KNOW YOU CAN DO BRAND DEALS BUT YOU DON'T KNOW HOW TO NEGOTIATE WITHOUT SEEMING "DIFFICULT" TO WORK WITH...
You are not difficult! Confident creators treat their influencer marketing campaigns like a business and so can you!
We are going to replace hesitation with knowledge, strategy, and skills and replace confusion with a clear understanding of what brand deal terms mean to build your CONFIDENCE as a negotiator!
Feeling empowered to pitch like a seasoned pro, learn from rejection, and go after even bigger brand deals is going to feel really good!
"LEVERAGING INFLUENCE" IS THE CREATOR'S ALL-IN-ONE GUIDE
Think of this book as your ROADMAP to navigate the legal and business landscape of influencer marketing in a way that you haven't seen before.
This guide is filled with examples, pro tips, and resources to break down confusing legal terms into plain language and walk you step-by-step through the negotiation strategies you need to close the deal.
I AM TIRED OF LEAVING MONEY ON THE TABLE AND FEELING LIKE I AM BEING TAKEN ADVANTAGE OF.
What you will learn inside of Leverage Your Influence: The Creator’s Guide to Negotiating Brand Deals...
- How to start or expand your business as a successful UGC creator or influencer by negotiating deals to get paid what you're worth.
- What the legal jargon in influencer agreements means and how to push back on brands to protect yourself, like usage rights!
- How to find the email address of the right person at your dream brand to send your pitch to, imagine that!
- How to protect your business from a legal and financial perspective so you can focus on closing the deal.
What if it was all laid out in one place for you? This book will walk you through the creator economy, all of the different types of brand deals, how to steer clear of trouble under the FTC Guidelines, how to reach your dream brand, and so much more.
"LEVERAGE YOUR INFLUENCE" IS THE COMPREHENSIVE EASY-TO-FOLLOW GUIDE THAT YOU HAVE BEEN LOOKING FOR!
LET'S TAKE THE MYSTERY OUT OF BRAND DEALS. I AM READY TO START NEGOTIATING FOR MORE MONEY!
WHAT IF I HANDED YOU THE KEYS TO YOUR NEXT BRAND DEAL?
By breaking down the complex legal terms in brand deal contracts and influencer platforms, my goal is to bridge the gap between the legal world and your social media success. With this book as your guide, you will not be intimidated next time you see "perpetual rights," "royalty-free," "exclusivity," or "indemnification."
With a better understanding of the business and legal intricacies of influencer marketing, you will be empowered to hone in on the brands you want to work with, create the perfect pitch, build long-term relationships with brands, and get paid more for your content.
Unlike other courses and webinars that you've taken, this book will help you master the art of influencer marketing, and avoid the pitfalls that have held you back before. This works because with knowledge comes confidence, and that's what will give you the negotiating edge to make a difference in your bottom line.
Imagine dramatically reducing the amount of time and effort you put into brand deals.
Imagine saying bye-bye to feeling rejected or taken advantage of because you left money on the table.
THIS BOOK IS NOT JUST FOR CREATORS & INFLUENCERS - IT'S ALSO FOR PODCASTERS AND BLOGGERS WHO NEED HELP UNDERSTANDING CONTRACTS! AND, IT'S FOR BRANDS WHO NEED TO KNOW HOW TO INTEGRATE INFLUENCER MARKETING INTO THEIR MARKETING STRATEGY AND MAKE IT WORK FOR THEM!
YOU ARE READY TO PARTNER WITH BRANDS, BUT DEEP DOWN, YOU KNOW YOU'RE WORTH MORE THAN JUST ANY OFFER THAT COMES YOUR WAY. TRUST YOUR INSTINCT - BECAUSE YOU ABSOLUTELY DESERVE MORE... AND THIS BOOK CAN HELP YOU GET IT.
You are an entrepreneur and it's time to start navigating the legal landscape of brand deals with confidence. Be empowered.
HERE'S WHAT'S INSIDE:
You're going to
love
every chapter!
THE CREATOR ECONOMY AND YOU
Creators are entrepreneurs and play an essential part in the digital economy. Learn where you fit into the creator economy, and how to stand out by using your unique brand voice.
BEFORE THE DEAL: KNOW YOUR WORTH
Let's explore the different types of brand deals & UGC opportunities to diversify your income streams. Then we'll get into Media Kits and UGC Portfolios to showcase your best work.
DECODING BRAND DEALS
The legal terminology will become clear to strengthen your negotiating power. Learn how to navigate the FTC Guidelines and community guidelines to stay on track.
NEGOTIATE LIKE A PRO SO THEY CAN'T SAY NO
Time for a deep dive to build your relationship with brands before you pitch. Now you're ready to craft the perfect pitch and send it to the right person. With these strategies, you will be well-armed to close the deal for more money.
LEGAL & FINANCIAL STRATEGIES
Being a successful creator doesn't stop at landing brand deals. In Chapter 5, you'll learn how to legally protect yourself and your brand to be a savvy entrepreneur.
CASE STUDIES
Keeping it real with Case Studies and words of wisdom from real creators in different niches, both large and small. Learn the ins and outs from their invaluable experiences.
IT'S TIME FOR ME TO GET "Leverage Your Influence: The Creator's Guide to Negotiating Brand Deals"
"Leverage Your Influence is the ultimate guide for creators and influencers to land partnerships and brand deals. Kara breaks down complicated jargon and legalese to give creators concrete steps for success and, more than anything, confidence. I believe this is a must-read for anyone navigating the creator economy!"
LYSSA JACKSON @LyssaLeighJackson
Program Manager, LinkedIn | Host of the Be Brand You Podcast | Founder of Hey LJ
"This book fills a huge gap! This is so much more than a guide for both beginning and seasoned influencers and creators. With Kara’s detailed and clear explanations of legal nuances that influencers and creators have to deal with, the reader will be truly equipped with an understanding of legal terms, types of usage rights, contracts, and much more to ask for the right terms and reimbursement and to protect themselves. The reader will also find out how to start a business.
Kara truly desires to help creators and influencers earn what they deserve for their time, effort, and creativity. Highly recommend!"
BARBARA VOKATIS, PhD @Dr.Barb.Educator
Author of Teachers and Therapy Dog Teams: Innovative Collaborations to Make a Difference for Children
"Packed with real-deal stories and actionable advice, this book turns the daunting world of brand collaborations into a walk in the park. Kara’s insider knowledge and relatable examples make mastering business and legal strategies feel like a breeze, no matter your experience level.
Whether you're a budding blogger, podcaster, or a seasoned influencer, “Leverage Your Influence” is the go-to guide for growing and protecting your brand. Loved all of the resources in the book and the negotiation tips that I can use to turn my pitches into partnerships without feeling like I am getting taken advantage of!"
PAIGE WELCH @truecompanionsdogtraining
Leverage Your Influence: The Creator's Guide to Negotiating Brand Deals
Mastering negotiation is all about confidence, and this book is your key to unlocking it. Dive into the book to learn how to ace negotiations and earn what you're truly worth. You'll put the book down feeling energized, empowered, and in command with essential business and legal knowledge!
- You know you can be a successful creator
- You have a loyal audience who follow your recommendations
- You can finally rest easy knowing how to negotiate
- You don't have to wait for brands to reach out to you anymore
- Tons of Pro Tips, Resources, Examples, and Case Studies for you to apply to your niche
- Free Brand Tracking Worksheet to keep your brand deals organized
Get your hands on the exact strategies that I use and coach other creators to use inside of the Business Network Hub™ Membership. Need more help? Join the membership today!
And just who wrote Leverage Your Influence: The Creator's Guide to Negotiating Brand Deals?
Me! I'm Kara Conway Love
LAWYER | SPEAKER | CREATOR | SOCIAL MEDIA STRATEGIST | AUTHOR
Kara Conway Love, Esq. is the go-to expert at the constantly changing intersection of law and social media for creators and entrepreneurs. She empowers creators and entrepreneurs by providing savvy advice to protect and grow their brands. With over 30 years of experience as a business lawyer, Kara has combined her legal expertise with her experience as a creator, author, public speaker, and former college business professor to guide others along their journey.
Kara founded Business Network Hub™ Membership to help women navigate legal, business, and social media challenges to grow their brands. She offers Legal Contract Templates, 1:1 Coaching, and courses to help creators make more money.
In 2018, Kara founded @Dog.Like.Me to build a community of dog lovers around the world. She also manages her dog’s lifestyle account @WalterDuffyDog and her personal brand @KaraConwayLove. Kara and Walter volunteer as a certified therapy dog team at local hospitals and schools.
★★★★★ I CAN'T WAIT TO HEAR WHAT YOU THINK ABOUT THIS BOOK. PLEASE LEAVE A 5-STAR REVIEW ON AMAZON ★★★★★
